__________ are usually financially well-off and have the ability to comprehend complex technical knowledge. They are risk takers.

options:

Early Adopters

Early Majority

Late Majority

Innovators

If a firm can offer cost leadership and differentiation, it aims for a(n) __________ strategy.

options:

performance

outpacing

leadership

coordinated

Whether a firm can benefit or not from network effects depends largely on:

options:

the nature of the network.

product category.

the market.

the industry.

__________ are present when a product becomes more useful to consumers in proportion to the number of people using it.

options:

Switching costs

Adoption drivers

Network effects

First mover influences