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George wants to create brand awareness for his new line of automotive tools. George will need to: Answers: examine customer segmentation models to assess consumers'
George wants to create brand awareness for his new line of automotive tools. George will need to:
Answers:
examine customer segmentation models to assess consumers' positioning attitudes.
offer discounts to distributors.
all of the above.
conduct market research to determine existing brand loyalty.
repeatedly expose his target audience to the various brand elements associated with his product line
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