Are you able to review the first draft of my paper? This is for an assignment in MBAA 514 with Embry Riddle.

Assignment: This assignment brings attention to the Business Jet market. This market can be segmented by jet size, operators, and geography. Choose either two airlines or two aircraft manufacturers operating in this market and review their websites. Go to the Business Jets products for each of the companies. Evaluate the websites' marketing material. How does each airline differentiate their products and services from each other? In what market segments are they operating? If applicable, consider categories of organizational buyers, segmentation of buyers, and method of segmentation.

Paper:

MBAA 514 - Strategic Marketing Management in Aviation - Module 2.4 Assignment

Tyler McAllister

Wheels Up and Delta Jets are aerospace companies whose target customer group is companies or individuals looking for an exclusive and efficient private jet experience. Wheels Up markets itself as a world class flight experience. Correspondingly, Delta Jets markets itself as an unparalleled travel experience in the private and commercial aviation space. This paper will explore each company's products, services, market segments, and buyers.

Wheels Up offers three different membership levels including Wheels Up Connect, Wheels Up Core, and Wheels Up Business. The Wheels Up Connect product is aimed at passengers and families who are less flexible and do not need airplanes every day. The Wheels Up Core Product is marketed to small business owners who need the flexibility of an aircraft 365 days a year with 24 hour notice. The Wheels Up Business product is a top-of-the-line product that provides maximum flexibility, limited notification before travel and guarantees aircraft availability. Wheels Up process and tools allow the end user to book flights via a mobile application that provides pricing and fleet options that allow the traveler to select an option that meets requirements (Wheels Up, 2020).

Delta Jets provides customers with two main products, including Jet Cards and Corporate Solutions. The Jet Card includes benefits such as bookings up to 24 hours before departure, Diamond Medallion status at certain levels, and 20%offselect fares on Delta commercial flights. This product targets individuals or families seeking a private, streamlined experience The Corporate Solutions product includes bookings within 24 hours, locked in pricing, and additional Delta SkyMiles for Delta commercial flights. This product is ideal for corporations with multiple travelers seeking an efficient, private experience. Delta Jets doesn't market a mobile application like Wheels Up, suggesting corporate buyers or personal assistants are the target for this website (Delta Jets, 2020).

Reference:

Delta Private Jet Charters, Member Programs & More. (n.d.). Retrieved August 21, 2020, from https://www.deltaprivatejets.com/

Wheels Up. (n.d.). Retrieved August 21, 2020, from https://wheelsup.com/