Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your behavior across digital platforms and accordingly target their ads, products & services at you. You end up exposing your supposed needs and desires unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads, products & services in the users path is known as online behavioral targeting. What is the inherent moral issue here? Why is it an issue? What does law say about it. Marketers say prohibition of tracking takes away the marketers legitimate right to study consumer behavior. Which side do you agree with and what are your two reasons for doing so?