Question
Are you more inclined to purchase products based on price or convenience? For example, do you find yourself purchasing because of an immediate need, if
Are you more inclined to purchase products based on price or convenience? For example, do you find yourself purchasing because of an immediate need, if the product is located prominently in the store while you're in a rush, or because the store is located close to home?
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
