Areen has just been employed as a Trainee Management Accountant by Sarween & Sons, a newly established manufacturing company in Duhok. Areen is one of the seven members of a committee recently set up by the managing director of Sarween & Sons to advise the company on the benefits of changing its product costing method from Absorption costing to Activity Based Costing. As part of this project, Areen has come to you - the Finance Manager to ask for help with understanding the differences between activity-based costing and strategic activity-based management.

Required:
Explain how you would be of help to Areen?