Arens discusses four types of segmentation that marketers use: 1. Behavioristic 2. Geographic 3. Demographic 4. Psychographic (Reference Chapter 4 PPT slides 10-21 and pp 95-104 of the textbook). In a 2-3 page paper, provide an advertisement that uses each of those segmentation types and explain the ways the marketer is using that type of segmentation and how the marketer is calling out to the members of the targeted segment - by words, images, media placement, or any other method you perceive. Include a screen shot of the advertisement for print or social media examples. For video ads, include a link to the advertisement