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arget wants to increase their sales, so they spend more on advertising and offer more coupons. In order to track the impact of both their
arget wants to increase their sales, so they spend more on advertising and offer more coupons. In order to track the impact of both their advertisements and coupons, Target should consider their direct effects and interaction effects on sales. Thus, Target should conduct
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Operations Management Creating Value Along The Supply Chain
Authors: Roberta S. Russell, Bernard W. Taylor, Tiffany Bayley, Ignacio Castillo
2nd Canadian Edition
1119588723, 9781119588726
