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Ariely argues that there was no market for Tahitian black pearls and little demand. What elements of a market were missing and how did the
- Ariely argues that "there was no market for Tahitian black pearls and little demand." What elements of a market were missing and how did "the pearl king" change that?
- What is imprinting and anchor pricing? Can people grab onto a new anchor price?
- What is herding behavior and how does it get people to keep paying higher prices at Starbucks?
- How much money would you need to be paid to voluntarily listen to 30 seconds of screeching? Why was this a good experiment design for determining anchor prices?
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Foundations of Financial Management
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
10th Canadian edition
1259261018, 1259261015, 978-1259024979
