Aristotle has said that three elements in an effective persuasive argument are: ethos (credibility), pathos (emotional appeal), and logos (logical appeal). If you are able to include these three elements in an argument, you have a higher likelihood of persuading an audience.

Class: Do you see Aristotle's Ethos, Pathos and Logos as an important part of the historical development of argumentation?What does our textbook say about the development of this basic model?