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ART has come out with a new and improved product. As a result, the firm projects an ROE of 2 0 % , and it

ART has come out with a new and improved product. As a result, the firm projects an ROE of 20%, and it will maintain a plowback ratio of 20%. Investors require a 14% rate of return on the stock. At what P/E ratio would you expect ART to sell? Round your answer to one decimal place.

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