Article: Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

$1.$ Summarize the article's content.

$2.$ Compare and contrast the concepts of "involvement" found in the article with those found in Chapter $5$ of the course textbook.

$3.$ The article's findings postulate that celebrity endorsements have a low effect on consumers' attitudes when they have high involvement with a product. First, think of a product for which you have high involvement and briefly describe why it is a high involvement product for you. Second, how would the use of prominent or multiple celebrity endorsements change your attitude toward or level of involvement with the product?