article: https://www.abc.net.au/news/2019-09-16/japan-korea-trade-war-history-and-colonialism/11492558

Question: What do you think will be the long-term ramifications of the South Korean Boycott on Japanese products. From the perspective of a Japanese brand marketer for a product, what would be the best steps to take to re-gain the trust of the South Korean consumer either political, legal or from the brand itself, once the boycott has simmered down in the future.

Reference: Fletcher, Richard, Crawford, Heather. 2017. International Marketing: An Asia-Pacific Perspective. 7^thed. Melbourne: Pearson Australia