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Article Hussain A. Ali Mahdi , Mohammed Abbas , Taher Ilyas Mazar (2015) A Comparative Analysis of Strategies and Business Models of Nike, Inc. and

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Hussain A. Ali Mahdi , Mohammed Abbas , Taher Ilyas Mazar (2015)

A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment, | International Journal of Business Management and Economic Research(IJBMER), Vol 6(3),2015,167-177

https://www.ijbmer.com/docs/volumes/vol6issue3/ijbmer2015060302.pdf

Question 1: Based on this article, what are the findings? Please explain. (100 marks)

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