Question
Article is adapted and reproduced from: https://www.ftc.gov/news-events/press-releases/2019/09/truly-organic-ftc-says-no-allegesretailer-misled-consumers-about Question Discuss on how Truly Organic should improve on its product strategies in the aspect of product attributes,
Article is adapted and reproduced from: https://www.ftc.gov/news-events/press-releases/2019/09/truly-organic-ftc-says-no-allegesretailer-misled-consumers-about
Question
Discuss on how Truly Organic should improve on its product strategies in the aspect of product attributes, packaging and labeling. Provide examples to support your answers.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
