Article is related about "Development of a tool for selecting mobile shopping site: A customer perspective

5. Conclusion and implications:

With the growing penetration of mobile device usage and the widespread adoption of the Net, stores need to investigate their customers' perceptions and fit their actual needs. This research presents an initial effort in developing a standard criteria list for selecting m-shopping sites from the consumer perspective. The three-factor consumer-oriented criteria further provide great insights for managing and developing m-shopping sites:

M-shopping sites should provide the right products (that attract consumers and fit the consumer's needs) and promotion activity.

M-shopping sites should provide functions that help consumers search, view, compare, and purchase merchandises easily and securely.

M-shopping sites should provide refunds, flawed-product return guarantees and have a commitment to privacy protection.

The findings have several implications for practitioners and researchers. Understanding the consumer is critical for successful management and development of m-shopping sites. The criteria list gives practitioners the insight they need to define what is extremely important to their customers. Once the researchers and practitioners know what is important, they can use the criteria list to compare each store's performance on those items. Comparing the m-shopping site with similar competitors' sites generates ideas about how to improve the store's design. Surveys help the practitioners identify which stores may need to improve so they can provide consumers with a better shopping experience. Results of statistical analysis help management decide how and where to better allocate store resources, such as training and technology. This research provides a better understanding of the design space in which the mobile stores operate. While this study has produced some interesting results, they should be interpreted with caution. Although the surveyed buyers represent a wide diversity of subjects, the sample total of 183 and 180 respondents may not be large enough to generalize the entire mobile shopper population. M-shopping is still in its infancy and rare relative to Internet and physical shopping. Thus, this instrument was developed and tested on a consumer sample that possessed mobile phones and had Internet access experience via mobile phones. This study provided a relatively small test of consumer involvement. The disproportionate sample size among the ages could also lower the significance of the study results. There are several directions for follow-up research. For instance, the criteria could be examined again to confirm the hypothesized model, assess the stability of the instrument and develop standards for evaluating specific applications. More attention could be directed toward understanding the antecedents and consequents of the evaluative criteria for m-shopping site selection and shopping behavior.

Q.No.3. Rewrite down the concluding remarks (Only from assigned material).