Question
article link: https://www.abc.net.au/news/2019-10-27/why-you-might-struggle-to-buy-japanese-beer-in-south-korea/11603138?section=business question: what is political conflict? how has this concept shaped South Koreanconsumers'perception towards Japanese brands ? Do you think Japanesebrandscould change this
article link: https://www.abc.net.au/news/2019-10-27/why-you-might-struggle-to-buy-japanese-beer-in-south-korea/11603138?section=business
question: what is political conflict? how has this concept shaped South Koreanconsumers'perception towards Japanese brands ? Do you think Japanesebrandscould change this perception
reference:
Fletcher, Richard, Crawford, Heather. 2017. International Marketing: An Asia-Pacific Perspective. 7thed. Melbourne: Pearson Australia
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
