Article -New areas of research in marketing strategy, consumer behavior, and marketing

analytics: the future is bright - Jagdish Sheth

Link-https://www.jagsheth.com/consumer-behavior/new-areas-of-research-in-marketing-strategy-consumer-behavior-and-marketing-analytics-the-future-is-bright/

Article critique

Objectives

To build on student's analytical and critical thinking skills while at the same time learning to write in a clear, concise, and professional manner. Clarity of argument,while having a focused, concise presentation is key to your success in this assignment.The main themes put forward by the authorshould be addressed,and a critical analysis of the hypothesis and the data used to support itprovided.

Brief Description

Students are expected to readand critically assessan article assigned by theinstructor.Read, reread,and consider the ideas advanced by the author. Do you agree? Disagree? Arethe ideas presentedrelevant today? What are the strengths and weaknessesofthearguments? The goal of this assignment isforyoutocritically assess the ideas advanced by the author using your own knowledge and experience to justify your position.

critique shouldinclude an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing the student's position on the value/accuracy/relevance of the article.