Question
Article review - Product Launch to Maximize Product/Service Lifetime Profitability http://knowledge.wharton.upenn.edu/article.cfm?articleid=1770 Which 2 elements of a product launch presented in this article stand out to
Article review - Product Launch to Maximize Product/Service Lifetime Profitability
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1770
Which 2 elements of a product launch presented in this article stand out to you? Why do you think they are important?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
