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Article review - Product Launch to Maximize Product/Service Lifetime Profitability. in the article http://knowledge.wharton.upenn.edu/article.cfm?articleid=1770 Which 2 elements of a product launch presented in this article

Article review - Product Launch to Maximize Product/Service Lifetime Profitability. in the article http://knowledge.wharton.upenn.edu/article.cfm?articleid=1770

Which 2 elements of a product launch presented in this article stand out to you? Why do you think they are important? Provide examples from your experience that demonstrate the significance of the recommended best practice.

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