Articles

BCG (n.d.). What is the growth share matrix? Boston Consulting Group. https://www.bcg.com/about/our-history/growth-share-matrix.aspx

Reeves, M., Moose, S. and Venema, T. (2014). BCG classics revisited: The growth share matrix. Perspectives. https://image-src.bcg.com/Images/BCG_Classics_Revisited_The_Growth_Share_Matrix_Jun_2014_tcm91-84453.pdf

MOST Analysis. http://www.free-management-ebooks.com/news/most-analysis-mission-objectives-strategy-tactics/

Resource Audit. http://www.free-management-ebooks.com/news/what-is-a-resource-audit/

Jurevicius, O. (2013). VRIO Framework. Strategic Management Insights. https://strategicmanagementinsight.com/tools/vrio.html

Video

Review and Summary: Firm Resources and Sustained Competitive Advantage. https://www.youtube.com/watch?v=ltwb9tRsEUY

Online and On-Campus

Examine the mission statement and the objectives of the company of your choice. Find this information from the company website and/ or the annual report of the company. Is the Mission statement of the company relevant? Does is explain the organizations influence on multiple stakeholders? Does it reflect futuristic perspectives? Is the mission statement of the company aligned with the present objectives of the organization? Students should post their answers in Learning Activity for the unit.