ARTICLES/NEWS FOR CLASS DISCUSSION: Changes in the search marketing industry are rapid and difficult to track. To stay up to date requires signing up for a selected set of email newsletters and following on-line news to help track events and developments. An ongoing assignment is to read or watch one or more news sources that report on some aspect of search marketing (including social media marketing, content marketing, lead generation and digital analytics) that interests . There are many free news sources available - following are a few good ones. do not need approval for your choice, however, to receive credit for this assignment will need to: 1. Summarize one relevant news story of interest and the source you found it in on the News Story forum. 2. Give your opinion on the subject to stimulate class discussion 3. Respond to another student's post of your choice with original, detailed thought about their news story. (50% of grade.) Credit is split between the two assignment parts, so if done correctly, each of the parts will receive a mark of 50% in the forum, which will be added together in the grade tool for a total of 100%. Please don't wait until the due date to requirement, as you will likely have more time available to enjoy completing this assignment if you do it earlier in the semester!

searchengineland.com searchenginewatch.com searchenginejournal.com The SEM Post distilled entrepreneur.com/topic/search-engine-marketing socialmediatoday.com socialmediaexaminer.com webpronews.com ecommercetimes.com (more general, but does have some good articles for SEM) internet.com (more general, but does have some good articles for SEM) Moz Blog

(choose carefully, as some of their posts are promotional) Or do search on a search marketing topic of special interest to you and see if you can find a relevant story (once you've done a few searches, and expressed interest in some newsletters, you will likely notice that remarketing will begin to associate you with the industry). will also find that the mainstream media sometimes cover subjects related to search marketing (especially those involving Google.) Just be careful of newsletters from consulting firms and technology corporations that turn out to be nothing but promotion for their own services.