Question
As a consumer, consider the last significant purchase you made. Think about the TEV marketers tried to communicate to you. Did you settle for your
As a consumer, consider the last significant purchase you made. Think about the TEV marketers tried to communicate to you. Did you settle for your PV? Explain the gap between PV and TEV. What VALUE did you NOT agree with? What VALUE did you agree with?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
