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As a culture, consumer culture contains elements that make purchasing of goods and services feel normal and natural, such as the values attached to buying
As a culture, consumer culture contains elements that make purchasing of goods and services feel normal and natural, such as the values attached to buying gifts on some holidays, or how certain products serve as symbols of elevated social status. Financial institutions play a role in this culture by O generating a desire to consume. allowing people to consume despite a lack of cash. restricting poor people from attaining higher social status through consumption. O promoting values of frugality, modesty, and self-denial
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