As a customer of Starbucks, do such incidences affect your perception of Starbucks brand? How such incidences may influence word of mouth, image of the brand on social media and online reviews? What Starbucks can do to ensure such incidences do not damage its image?

As a customer of Starbucks, do such incidences affect your perception of Starbucks brand? How such incidences may influence word of mouth, image of the brand on social media and online reviews? What Starbucks can do to ensure such incidences do not damage its image? (10 marks)