Question
As a data analyst, you are tasked to explain the differences and relationship between two key website metrics: traffic (number of visits, measured in million)
As a data analyst, you are tasked to explain the differences and relationship between two key website metrics: traffic (number of visits, measured in million) and conversion (number of purchase orders, measured in million). Assume that you have collected data on a sample of 30 e-commerce companies in Malaysia for the month of October 2023, as shown in the following table:\ \\\\table[[E-commerce website,\\\\table[[Number of visits],[(in million)]],\\\\table[[Number of purchase orders],[(in million)]]],[Lazada,53.8,199.4],[Shopee,54.2,231.9],[Mudah,45.1,197.2],[PrestoMall,32.0,127.8],[Lelong,48.7,163.3],[Hermo,46.4,117.2],[Zalora,49.3,206.3],[Carousell,23.7,139.1],[Ezbuy,24.4,138.0],[Ebay,40.0,185.1],[Shopify,31.7,124.4],[Taobao,33.3,155.4],[Qoo10,34.1,164.5],[Harvey Norman,32.6,168.8],[Signature Market,28.9,116.5],[Sephora,41.8,152.1],[Go Shop,47.3,210.3],[PG Mall,23.0,182.8],[YouBeli,31.8,162.0],[Kravve,34.9,140.3],[Mr DIY,40.9,178.6],[JD Sports,49.8,208.7],[Shein,32.1,126.2],[Padini,34.1,143.4],[Sasa,42.8,198.6],[Watsons,41.9,211.9],[iHerb,30.5,155.0],[Senheng,33.0,159.0],[Althea,33.6,167.9],[BookXcess,35.7,172.8]]\ INSTRUCTION\ Based on the sample information above, perform the following descriptive analytics and interpret your findings:\ \ Part5: Calculate and interpret measures of association between the two metrics
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