As a growing business, your department had to develop a comprehensive marketing strategy to market your product during Covid-19 pandemic. You had been assigned by your Marketing Manager to conduct a market research and analyse your consumer behavior in order to develop effective marketing strategies.

Guidelines:

1.Choose a brand of your interest. It can be from any product or service.

2.Selected Target Market Profile

3.Description of Target Market Decision Making Process

4.Personal & Social Influences on Buying Behaviour

5.Psychological Influences on Buying Behaviour

6.Marketing Strategy Recommendations