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As a head of Starbucks Malaysia, you are required to develop a campaign to raise awareness of social distancing during COVID-19 pandemic. The proposal shall

As a head of Starbucks Malaysia, you are required to develop a campaign to raise awareness of social distancing during COVID-19 pandemic.

The proposal shall consist of :

  1. Advertising Objectives
  2. Advertising Budgeting method
  3. Advertising tone
  4. Media channels and why

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