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As a hypothetical example, a positioning statement for Amazon might be, For consumers who want to purchase a wide range of products online with quick
As a hypothetical example, a positioning statement for Amazon might be, For consumers who want to purchase a wide range of products online with quick delivery, Amazon is the retailer that provides
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Managing Information Technology
Authors: Carol Brown, Daniel W. DeHayes, Jeffrey A. Hoffer, Wainright E. Martin, William C. Perkins
6th edition
131789546, 978-0131789548
