As a INTERPAC DANA SAFI Unit Trust (UT), strategise and develop seven (7) promotions and tactics in getting attention and crate awareness from the target market which is university undergraduate students. https://www.interpac-asset.com.my/

InterPac Dana Safi is asset Management company that maximize their capital gain through investment in Shariah compliant securities, having flexible asset allocation strategy and can also invest in the Shariah compliant fixed income securities and the Islamic money market instrument to meet their objective over medium to long term, offering different types of loans to various types of customers. company can use various strategies to attract and promote financial products in the market to get attention and craeting awareness among the target market of university students of undergraduation 1) Social media campaigns to craete awareness about the financial products such as loan schemes to attract students for educational loans 2) Content marketing: Entertain student customers through telling the interesting stories which provide the valuable solution and craete the unique experience with through high quality blog post, with the help of whitepapers, e-books, videos, infographics and other information which is appealing to the Target customers. 3)Monitoring of Online reviews through Google, Facebook and do marketing campaigns through posting interesting content to grab attention of students and responding to their queries as early as possible 4) Sponsorship of college events that helps us to increase awareness about the various loans facilities offered by the company 5)Become the university partner to provide the high quality products to the students, as well as faculties or staff members 6) Social Media Posts appealing to the target customers, Integration of social media with content strategy to gain competitive advantage through blog and social media posts. 7. Email marketing as many smart financial service providers uses email as one of the effective marketing strategy for offering collection of the personal or student loan, marketers increase the email marketing to craete awareness about the financial products of the company in the market.