Question
As a junior member of a joint task force at McKinsey & Co., a consulting firm advising Walmart, you are working to improve the image
As a junior member of a joint task force at McKinsey & Co., a consulting firm advising Walmart, you are working to improve the image of the global retailer. Despite several praiseworthy initiatives, Walmart is still viewed by many with suspicion. Stories in the media detailing discrimination lawsuits, bribery investigations, and violations of labor practices have not been helpful. As a team, discuss the global impact of Walmart's sustainability effort. communication plan that includes answers to questions such as the following: How should Walmart spread the news about its sustainability policies to reach the broader public and young people in particular? Consider the use of social media such as Facebook, Twitter, and Instagram.
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