As a Kaplan student, you are part of a specific target market. Marketers have segmented you into a specific targeted group and have a marketing mix that is used just for your group. Thinking of this role that you play as a Kaplan student: Describe the five criteria for segment effectiveness as covered on page 138 of your text and how this applies to you as a target market at Kaplan. Discuss your age structure as defined on pages 127-133 and how this impacts your segmentation as a Kaplan student