As a less expensive alternative to the millions of dollars it provides as prize money in the annual FedEx Cup competition, should the company consider sponsoring golf bloggers and other golf-related social media accounts as a way to reach a mass audience? Which of these conclusions and reasonings is best?

A. No. FedEx couldnt control the content produced by individual bloggers, and some of it could reflect poorly on the FedEx brand.

B. No. Blogs and other social media properties constitute a fragmented collection of very small audiences, compared to the single, huge audience that tunes in to watch weekly golf tournaments.

C. Yes. Blogs and other social media are the way of the future as traditional TV viewing continues to decline.

D. Yes. With so much free exposure from social media, it no longer makes sense to invest in huge sponsorship programs.