As a manager at the French discount retailer Carrefour, you could derive a competitive advantage from

1. building organizational expertise in performing Carrefour's competitively important value chain activities.
2. understanding how Carrefour's value chain activities provide opportunity for growth.
3. building value-creating activities all along Carrefour's value chain.
4. increasing Carrefour's superiority over rivals by executing even unimportant tasks and activities extremely well.
5. sustaining Carrefour's current chain of activities to lower costs.