As a manager of the marketing department in one of the top-notch investment organizations, you were asked to identify a good opportunity for a new business venture in your market, as well designing an initial marketing plane addressing the coming points.

You need first to state the area of investment, and why did you choose it, then....

1. Decide what would be the segmentation bases that you will focus on in order to gain the maximum value from the market

2. Define your target segment: characteristics and size of the target market

3. Discuss in details the micro-environmental & Macro-environmental actors

4. Write in details a SWOT analysis

5. What would you consider to be the best positioning for your product and value proposition strategy to enter the market (how and why)

6. What is

a. The main competitive advantage that will most appeal to the target customer.

b. And on what level would you position your product (attributes, benefits, the values and beliefs).

7. What would be :

a. The pricing strategy

b. The distribution methods and the recommended channels

c. Your promotional mix that will help communicate your value to the targeted customer and help in building long-term relationship with the customer

8. How would you build in details your brand equity?

You can choose one the following ideas:

1- Cafe and restaurant

2- E-commerce and Application for real-stat companies

3- Any other idea you may think of .