As a manager, you will need to create metrics to measure whether you will reach your goal.

Write down one goal, one lag metric to achieve that goal, and at least one LEAD metric. (the LEAD/LAG Measurement videohttps://youtu.be/Dwpak1IzYj8, might help).

Example include:

• Increase customer engagement

oLag measurement: # likes on Facebook

oLead measurement: number of company Facebook posts

• Book more appointments

oLag measurement: #sales appointments booked

oLead Measurement: #leads on website.

• Open new target market

oLag measurement: # of new people on our email list

oLead measurement: # of initial email sent to new people.