Question
As a marketer, what segmentation variables would you apply to segment the potential markets for; a fast food restaurant, a perfume brand, a face cosmetics
As a marketer, what segmentation variables would you apply to segment the potential markets for; a fast food restaurant, a perfume brand, a face cosmetics brand, a satellite news channel? Briefly justify your choices of variables
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
