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As a marketing consultant, you are assigned on a project to design a cookie. You want to run a conjoint study on two representative customers
As a marketing consultant, you are assigned on a project to design a cookie. You want to run a conjoint study on two representative customers from your class Hemant and Urmi. The attributes and their respective levels are shown in the table below. (10 points) Attributes (Columns), and Levels (Rows). For example, Sugar is an attribute with two levels sugarless and with sugar Dough Flavour Nuts Sugar Crisp Chocolate Walnuts Sugarless Soft Oatmeal raisin Pecans With sugar Peanut butter Cashew Once you have run the study, the partworths estimates are as shown in the table below Cashew 40 25 Sugar Sugarless y1 20 With sugar 20 C
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