Question
As a marketing manager for an airline, would you sell a seat to a passenger who walked up to the gate at the last minute
As a marketing manager for an airline, would you sell a seat to a passenger who walked up to the gate at the last minute at the variable (marginal) cost? Why or why not? Do the costs from the accounting system include all relevant costs for the decision?
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The Impact Of Globalization On International Finance And Accounting
Authors: David Procházka
1st Edition
3319687611, 9783319687612
