Question
As a marketing researcher, one must distinguish between a real problem and a symptom of the real problem.Which of the following could be a symptom
Select one:
A. Change in market size
B. Market share decline
C. Customer preference for new product features
D. Change in customers' preferences
e. New competitor entry
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Microeconomics An Intuitive Approach with Calculus
Authors: Thomas Nechyba
1st edition
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