Question
As a marketing researcher, one should differentiate between a real problem and a symptom of the real problem. Which one of the following is likely
As a marketing researcher, one should differentiate between a real problem and a symptom of the real problem. Which one of the following is likely to be a symptom of the problem?
Change in customers' preferences
Change in size of the market
Customer preference of the new product features
Market share decline
New competitor entrance
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
