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As a marketing team member for a restaurant that has 5 stores in two states, a delivery service and a catering service: discuss the taxonomy

As a marketing team member for a restaurant that has 5 stores in two states, a delivery service and a catering service:

  • discuss the taxonomy for the segments that should be analyzed, and
  • describe 5-7 customer attributes that should be used to identify the best target segment for this campaign,and
  • describe sensitives to test for amount your segments and why

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