As a modern society we are suffering from informational overload, it is everywhere, and it is hard to find the correct information. And that is the main reason why relationship selling is so important, the comfort of dealing directly with a professional appeal to a lot of consumers. You practiced direct selling at Lambton, and it will be easy for you to prepare and deliver a sales presentation. Smart Food Company is well-established wholesaler in the grocery industry. The company specializes in distributing nuts, and dried fruits. Recently the company incorporated advanced technologies in its supply chain. So instead of offering normal delivery the company now offers, digitally tracked delivery, with accuracy up to 10 meters. The company also, provides vital information about its products. For example, if you order Walnuts from the company, you get an individual code, which shows the Walnuts origin and the amount of nutrients in each batch. The code also enables you to see the specific farm from which the Walnuts originate. These features are not available at competing companies. You are working as a sales agent with Smart Food Company, you are assigned the task to market these new products. You sit down and sum-up the following information about the products: The advanced technological features enable clients to better manage their inventory and decrease the amount of cash that is trapped in the working capital. The advanced features will enable companies to Buy Local, i.e. a Windsor, ON retailer could buy products, which originate from Windsor, ON and market it to its clients. The products are environmentally friendly. Products are non-GMO. Pricing is 10% above competitors prices. However, you believe the cost savings and the reputational gains for clients will exceed 10% in profits.

Developing the approach

Establishing interest and desire

use external resources if necessary and make any required assumptions. Clearly state your

assumptions in your submissions. Your findings should be summarized in a 2-page word document.