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As a new entrant, Tesla has enjoyed a competitive advantage over Volkswagen and other automakers in the US market by virtue of being able to

As a new entrant, Tesla has enjoyed a competitive advantage over Volkswagen and other automakers in the US market by virtue of being able to sell directly to customers. How might Volkswagen adapt its distribution model to counter this advantage? What stakeholders would be impacted and how? How would this recommended solution "increase value"?

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