1. As a new facility, Wet 'n Wild was keen to recoup their infrastructure investment as quickly as possible. Did their pricing strategy accomplish this objective?Do you agree with their pricing strategy? What would be a more appropriate approach to pricing that better balanced their objective and improved customer experiences?
2. As the number of season passes sold was significant enough to reduce the park's ability to properly service customers, do you think that it was ethical of the company to keep promoting these passes knowing their capacity was limited?Do you think the responsibility to their shareholders to maximize profitability wasmore important than customer satisfaction?
3. Given that season pass holders paid for a service that was not always available (that is, the park was so full patrons with season passes could not actually use the passes), do you think that they should be entitled to some form of refund or compensation? If so, how could this be implemented given thousands of people could have been affected? If not, explain why you believe the company should not provide any refunds.
4. As there were reasonable numbers of dissatisfied season pass holders, what do you think would be the long-term implications of Wet n' Wild's objective to sell as many season passes as possible?
5. If Wet 'n Wild would have stated in their "fine print" about the possibility of overcrowding, would that justify overselling season passes or change any of your answer above?