As a newly minted MBA who has only recently assumed the Director of Marketing and Community Relations position, you have been assigned the privilege of answering the letter. Even though you have two other rookies who can assist in the research and composition, the responsibility for the content rests with you. In order for your assistants to do a good job, you have to supply them with some of the basic arguments that will uphold your company's reputation and stem the tide of this public relations brouhaha. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 2-page response is required.)

Part A

Find at least three (3) journals and/or news articles that might help you outline a response to why consumers should pay for bottled tap water and to determine what other defenses your company could use against this type of consumer activism. You will use this research in Part B. Present your research in the form of an annotated bibliography. (30 points)

Part B

Write a 2-page memo to your rookie associates explaining the companys present circumstances. Note that your memo will likely be used as the basis of your companys response to the accusations of the Collegetown City Council. Include responses to the following issues in your memo and support them with the research that you found in Part A. (70 points)

1.

Why will/should people pay for a bottle of water? Give a minimum of three (3) reasons supported by the research.

2.

What are the corporations best defenses in the face of this kind of consumer criticism? Give at least three (3) defenses with an explanation of why each reason is important.

NOTE: Use the following format for your memo submission.

NOTE: Use the following format for your memo submission.
To: From: Subject: start your topic discussion here and organize in a logical professional manner.