As a portfolio manager of a financial institution, you are invited to numerous events where firms that are going public promote themselves. During one such presentation, the lead underwriter invites you to invest in the initial public offering (IPO). Describe the process of initial public offerings (IPOs) and the relationship of IPOs to current market factors. Beyond the specific information about the firm, what other information would you need to decide whether to invest in the upcoming IPO?

PLEASE DO NOT COPY AND PASTE FROM ONLINE SOURCE! Few sentences in your own words is what I am looking for, Thank you