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As a prospective entrepreneur we have a great deal of uncertainties to face. Is there a market? Who are your customers and who are our
As a prospective entrepreneur we have a great deal of uncertainties to face. Is there a market? Who are your customers and who are our competitors? As such we need to do research to answer these questions. You are requested to determine the above, either using a quantitative or qualitative approach or a combination of both approaches. Use examples where possible. This is research in action - utilize your creativity and provide a well detailed research report to answer questions related to, among others: Is there a market for your product?
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