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As a reminder, Buhi s final contract includes the following methodology: Secondary Research Description: Review of 5 - 1 0 articles, websites, and / or
As a reminder, Buhis final contract includes the following methodology:
Secondary Research
Description: Review of articles, websites, andor databases
Timing: One week
Investment & Deliverables: Summary report with recommendations, costing $
Youll begin with the secondary research because it is considered lowhanging fruit. Keep in mind, its a good idea to continually refer to the RFP throughout all of the research steps to make sure youre addressing the clients objectives.
Buhis research questions have lots to do with competitors, customer preferences, and features, so pay close attention to those details as you review and pull findings from the articles provided by your team. Keep in mind that data reported during this phase will help build future primary qualitative and quantitative research instruments.
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