As a reminder, Buhi$$s final contract includes the following methodology:

Secondary Research

Description: Review of $5-10$ articles, websites, and$/$or databases

Timing: One week

Investment & Deliverables: Summary report with recommendations, costing $$5,000$

You$$ll begin with the secondary research because it is considered low$-$hanging fruit. Keep in mind, it$$s a good idea to continually refer to the RFP throughout all of the research steps to make sure you$$re addressing the client$$s objectives.

Buhi$$s research questions have lots to do with competitors, customer preferences, and features, so pay close attention to those details as you review and pull findings from the articles provided by your team. Keep in mind that data reported during this phase will help build future primary qualitative and quantitative research instruments.