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As a result of Covid-19 global pandemic, marketing budgets have been and continue to be cut. However, public relations have received a lot of attention
As a result of Covid-19 global pandemic, marketing budgets have been and continue to be cut. However, public relations have received a lot of attention as a tool of assisting firms in preparing for and surviving (Businessmirror.com, 2021). (a) Explain what is public relations and how an organisation uses public relations during Covid-19. ( 10 marks ) (b) Justify two types of marketing communications mix that should be avoided in unfavourable situations. (10 marks ) ( Total: 20 )
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